Statistics on Social Media for Business:
- Social Media: HuffPost's 100 Fascinating Statistics on social media from 2012.
- Social Media: 74% of consumers cited indicate social media influences their purchasing decisions
- Social Media: The average consumer mentions brands 90 times/week in conversations
- Social Media: 50% of shopper purchases were based on a recommendation through social media
- Social Media: 64% Twitter, 51% Facebook users are more likely to buy from those they follow
- Facebook: 56% of all people report checking Facebook daily
- Facebook: 1 Million websites have integrated with Facebook in 2012
- Google +: Google + button is used 5 billion times per day to share content.
- Twitter: 53% recommend companies and products they love (or hate) on Twitter
- Twitter: 7.2 Million tweets are sent every minute
- Twitter: 2012 election was 31.7 million tweets, most tweeted about event in US political history
- Twitter: 34% of Marketers have generated leads on Twitter
Incremental gains can lead to exponential opportunities in social media for business. One size does not fit all as a magical formula, but if you bring your best self to social media, and connect with others who do the same, you can recognize incremental gains that over time, with consistency, creates exponential opportunity.ex·po·nen·tial /ekspəˈnenCHəl/
Adjective
1. Of or expressed by a mathematical exponent.
2. (of an increase) Becoming more and more rapid.
Exponential Opportunities of Social Media for Business
Formula for Business Social Media Networking
[(Step 1) + (Step 2) = (Incremental Gains) *(Consistent Time) + (Quality Reach)] = Exponential Opportunity
(Step 1)… Connect, Prepare, Post, Extend
- Define Audience you are trying to reach
- Establish the Objective that will produce knowledge, leads, or opportunities, or intellectual capital that supports the objective
- Determine Strategies and social interaction that could lead to what you want
- Technology. What combination of social media tools or practices will best support that interaction? From LinkedIn, Facebook, Twitter, YouTube, Blogger
(Step 2)… Share, Participate, Maintain
- Share and participate. Social media success is from incremental gains from win win networking
- Group Synergies for regional, social, business functional, or best practice communities
- Leveraged partnerships for win win ideas, best practices professional networking, social sharing
- Extend Relationships through shared ideas, best practices, endorsements, connection, conversations
- What types of referrals or information will help me reach my audience?
- How can I solve this problem more effectively?
- Have others solved similar problems and have experiences?
- How can we partner better to create uncommon new ideas, entrepreneurial experiences or competitive opportunities
(Incremental Gains)… Brand awareness, Professional Capital, SEO, Partner Synergies, Leadership interactions, associations, advances.
- Credibility
- Endorse-ability
- Refer-ability
- Brand Clarity
- New Market Potential
- Business Stream Intelligence
(Consistent Time)… Built to participate, maintain, and sustain, in balance. WHILE being your best authentic self, business, etc.
- Tips: More time spent social networking will NOT replace operational or revenue generating requirements, but it can extend your approach, associations, and competitive opportunities.
- Collaborations are about people, dynamic interactions, information exchange, and business networking enhances what you are doing in small doses, while you are managing at the speed of business.
- Consistent Networking is networking basics in small bits, regularly. Giving and Receiving is participating in giving and receiving referrals, recommendations, sharing information, re-tweeting, commenting, etc.
(Quality Reach)… Meaningful connections to people with honesty, integrity and best practices experience a mix of social media that represents your interests in the community, industry, regional, diversity or interests you do. Be part of a positive network of connection to others.
- Tips: Relationships Matter! The secret to success in social media is NOT in most connections. For what is the good in a thousand contacts who don't know you, care to know you, or participate..
- Who you choose to allow in your network is very personal, and there is no right or wrong way to do it, if you are true to what is quality to you. Open Networking can create opportunity and new possibility, it also can create noise.. You set the pace that matters for you.
- Collaboration is one part verbalization, participation, and perspiration to produce something meaningful for all involved.
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BUSINESS BEST PRACTICE STRATEGIES
- CONNECTION STRATEGY: "Creating Quality Connections Via Social Media & Taking Those Relationships.. ‘Real World’ by Anna Osgoodby on The Agency Post.
- INNOVATION STRATEGY: "When Social Media .. Don't Create Productivity-Killing Distractions" by Bernhard Warner for Bloomberg Businessweek
- RELATIONSHIP STRATEGY: "5 Non Spammy Ways To Get a Blogger’s Attention" by John Jantsch for Duct Tape Marketing
- TIME MANAGEMENT STRATEGY: "21 TIPS TO BALANCE SOCIAL MEDIA .LIFE AND REAL WORK!" by Pam Moore
- SOCIAL STRATEGY: "Social Sharing Best-Practices for B2Bs and B2Cs" great when and how to share content by Marketing Profs
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GETTING STARTED BUSINESS STRATEGIES
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