"Better Branding Bangladesh: needs Social Media, and Clear Communications.
Branding works. It creates opportunity, whether we participate or not. We brand ourselves by what others say about us, what we say about us and what we do. Let us set lead by example in social media, and communications- partner together transparently, present the positive press, what advances are being made, and what we can do as a business community to uplift the communities and the world we inhabit! Plenty are willing to talk about the few company's shortcomings, as if it is the whole nation or business sector. Let's give them something good to talk about. And let that something be win win business partnership and collaboration" ~Dawn C Khan
March 23, 2014: Fremont, California: Bay Area Bangladesh Association (BABA)
Welcomes the Honorable: Dan W. Mozena, United States Embassy Ambassador, from Dhaka Bangladesh Addressed who addressed a group of Entrepreneurs in a Bay Area Bangladesh Association (BABA) organized event held at the Mirage Ballroom in Fremont CA.
Bangladesh is the most densely populated country in the world, and the 7th largest populated country. Try to imagine a country with 154 million people, all located in a country the size of Dan Mozena's native state, Iowa. I was wishing we had handouts of the great organizations and facts, profiles of attendees, etc. So much good information was shared, and I could not capture it all, but there IS so much good to us understanding some of the good and betterment that is going on.
Dan Mozena is a great example of the patient, open, positive, and caring partnerships that create prosperity. It requires acknowledging strengths, celebrating wins, addressing challenges, and producing a strategy that sustains and innovates.
Some important "take away's" I heard from Panelists and Mr. Mozena tonight was that the US has an interest in partnering with Bangladesh. All talked about the important of US and Bangladesh business partnership, advancements, education.
For a country this size, which has suffered some "branding" issues, Bangladesh has continued to create and produce steady economic growth, social entrepreneurship, advances in healthcare services, education, and empowerment of women. More importantly, and impressively, Bangladesh's leadership in agricultural systems has allowed them to produce enough rice to create important nutrition, while creating both family and country sustaining jobs that has Bangladesh on the road to becoming self sustaining, with an abundance of supply that can benefit others. This agricultural expertise is important and has reduced the under age 5 mortality rate.
Education is key to a number of factors, not the least of which is reversing radical poverty. There was an amazing presentation by two Bay Area Organizations that are encouraging the development of Bangladesh. One was creating incredible advances for medical care, particularly for those needing dialysis. Another organization encouraged education, training and mentoring programs for Women in Technology.
There were entrepreneurs in the Bay Area, employing local and global staff in the IT, Software, Services, and B2B areas. One young entrepreneur, WHILE working on his Masters in Business Administration, had a multistream business with products in B2B, Marketing, and a host of emerging services.
If there is interest, I may do a future blog highlighting WHERE in the Bay Area our panelists were, and highlights of their business profiles, challenges, and the opportunities they were creating in the USA and globally.
Here were several of the larger social/humanitarian programs mentioned this evening.
- Seattle Washington based "LiftBangla" is an organization that is focusing projects, and providing real life examples of lives that have been saved/changed and improved by the good projects and work of our partnerships and humanitarian work. They have projects that provide relief from disasters, combatting human trafficking of women and children, educate a child/monthly, conserve the natural importance of Chittagong's remaining Forests.
- USA is partnering with Bangladesh to "Feed the Future Bangladesh" to help 879K to escape hunger, poverty, and malnutrition.
Huffington Post Contributor, Anushay Hossain (Twitter: @AnushaysPoint), is a Bangladeshi born author, who wrote a fabulous article, "Branding Bangladesh: India's Neighbor is Becoming a Major Startup Hub". Think about "concentrated population", emerging markets, and an entirely evolving ecosystem, and then you might look at Bangladesh differently for startups, partnerships or B2B Marketing. I was wishing SHE was there to do a crash course in "branding and social media", but Anushay, I am a fan and we need more LIKE you, who "get" the challenge, the use of new media, and the importance of progressive business.
Pleasanton, CA, USA
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