Leading Strategy

Aligned and Networking Effectively for Outsourcing Needs


Global Business Process and Web Development Outsourcing can enable their entrepreneurial customers to recognize cost savings, accelerate time to market, while leveraging global external expertise and intellectual property, that can take your great idea and make it better from THEIR cache of best practices.
  • Done well, the customer is happy with the product, the price and the experience. 
  • Done well the BPO is happy with the business transaction and stand to get future referrals. 
Whether the BPO transaction went well or badly however, the customer WILL be talking about the experience! So here are some ideas on how to be aligned and networking effectively for IT Outsourcing needs.   

What country really does GBPO well, he asked? We wanted a global partnership we could refer business to.  As we are a networking organization, we served alot of Global Businesses, so the project was important to us. We started in a few countries, when we had a project.  We had to source through alot of profiles, most with a slick presentation, and "work sample's that didnt relate.  One thing we learned is that a fancy website and presentation does not enough, but anybody can produce that. 

Global BPOs drive away clients when they: 

* Misrepresent themselves and business skills
* ONLY connect to people to ask for "orders"  
* People don't care you are good, if you are rude
* Rush to get the order, without understanding it
* Promise delivery of best prices fastest, & fail 
* Fail to plan & fix communication problems
* Drive costs by taking too long to "correct" specs

Global Business Networkers are successful when people can see demonstrated evidence of: 

Authenticity:  People want authentic, realistic communications, be intellectually honest when representing your services and values to others.  Think about who you are and how others are receiving you! (Mashable: 4 Tips for Online Engagement)

Accuracy: Perhaps you have heard this as well.. "I will be whoever you want me to be" in order to get this deal.  Whats important is to be accurate to who you are.  Be your best you, use your real face in social media, don't hide behind a company logo or stock photo of someone else.  Don't misrepresent yourself.  In LinkedIn there are over 4.2 Billion Business searches done to search for business, when they go looking for a certain talent, you want your profile to accurately invite people to believe and do business with you.   
(Forbes: Scott Mace: Five LinkedIn Strategies You Haven't Thought of Before

LinkedIn to Global Business Professionals:  People you have worked with, could work with, and new customers are there.  A positive LinkedIn Business Networking presence involves being connectable, referring, and being referred, and getting to know and extend business relationships.  Offer recommendations and referrals and receive them. Giving and receiving authentic appreciation has a wonderful way of sustaining business possibilities 
(Guy Kawasaki: 10 ways for Small Business To Use LinkedIn

Equitable Networker:  NOT enough people get this important notion of the equity balance of social media.  If you create a social media and business networking presence to blast out powerpoints and PDF Profiles and send a template every month to remind people to send you projects, you missed the point. 
(TwiTip: Jack Humphrey: The 90-10 Rule for successful networking) 

Happy Clients and Customers: Up to 60% of customers will spend more for a "customer experience".. but what does it mean and how do you go about creating a business that your customers want to bring their friends and family to?  This is the exponential quality of business networking.. It happens when you consistently deliver the best price, service, quality and product, and people are happy to do business with you.  That is the type of business relationship that everyone is better for.. Someone that solves problems and connects people to solutions.  
(KissMetrics: Brian Honigman: True Love with Customers



SOUND OFF:    What do YOU do to stay aligned?

What aspects of business networking 

did you find most challenging, and how did you overcome it?



In an environment where a referral could result in a new contract, another's job, filling a challenging client need, and prospering their business, the question is not really why do "I" help my friends find jobs, the question is "why don't YOU help your friends with business or job referrals?"     We can make a difference.  Connected Caring Counts..  Who are you going to enlighten, enrich and empower?  Its our choice to be our best professional.  To whom much is given, much is also expected.   - See more at: http://bizitbest.blogspot.com/2013/12/jobs-and-social-media-because-i-am.html 

Dawn C Khan is a leader in Business Social Media connectivity on LinkedIn and Twitter, building solid communities of best practice professionals worldwide.  Dawn is an ITIL Professional with global social networking, management and ITIL experience in Global Fortune 500 Companies in Computer Entertainment, High Technology, Insurance and Healthcare. Dawn is a 10 year Board Member of  Denver Metro Help Desk Institute and founder and moderator of several leading Recruiting, Jobsearch, and IT Best Practice Communities. 







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